Winter is better together

The challenge was to set a new sales record for Drwal, despite the negative trend of Poles limiting eating out. We had to offer consumers something more than delicious food - deliver an engaging experience that fits into pop culture. We based the platform’s insight on the observation that Poles do not like winter, but looking at this observation from a different perspective: “The Polish winter is hard, which is why people are reluctant to go out. But the longer we stay at home, the less often we see each other, we alienate ourselves from others, and this makes winter even more difficult for us.”