bambi does what she wants

McDonald’s partnered with Bambi – Poland’s most streamed Spotify artist (after Chopin), for a meal launch aimed at Gen Z. Visual communication transformed restaurant's iconic brand symbols: golden arches and nugget patter merging it with artist's tag and panter print. Teased through glitches and single release, the campaign narrated by artist herself went viral and sold out in five days, with event tickets and merchandise gone in minutes. The digital collage language matched Bambi's visually chaotic expression.